Batwoman is doing good business for The CW. Deadline is reporting that the network has ordered another 9 episodes of the new series, bringing it to a 22 episode season. That is traditionally a big vote of confidence.
According to Deadline, “This is a pretty early vote of confidence from the CW, which starts its season two weeks after the major broadcast networks. The full-season orders come after three airings each for Batwoman and Nancy Drew and two weeks earlier than the CW’s back orders last fall.”
Batwoman [has] done well with delayed viewing, seeing significant increases in overall audience once viewership from DVR and streaming from CW digital platforms is factored in.The CW has a bigger incentive than before to prolong the runs of series that are strong digital performers. Batwoman, Nancy Drew (and the upcoming Katy Keene) are the first CW series to come after the end of the Netflix output deal, with the CW having full in-season streaming rights vs. the traditional five most recent episodes only. This allows the CW to stream all episodes from the shows’ current seasons and monetize fans binging during the holidays for example.