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U.K. Pride Groups Are Removing the Colors from Rainbow Flags Protesting ‘Cynical Corporate Cash-Ins’

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Pride organizations in the United Kingdom are removing the iconic rainbow colors from flags and other Pride emblems to protest what they call a cynical corporate cash-in, the likes of which we have never seen before.

Pink News: A group of local Pride organizations have given up their rainbows in protest against corporations ditching the LGBT+ community as soon as Pride month ends. The campaign, which sees Pride groups turn their rainbow logos to black and white, was coordinated by the UK Pride Organisers Network (UKPON) and takes place on 1 July.

UKPON tweeted: “Today you will notice we have removed the colour from our logo. Many organisations today will be removing their visible Pride support from their social media pages.

“Some support the LGBT+ community throughout the year and many just for Pride Month

“It’s great so many have joined in and supported by changing their logos during Pride month and now Pride month is over we are asking you to think about what else you can you do in the other 11 months of the year to support the LGBT+ community.

“Please remember although Pride Month has ended we are still here; we need your support, and we still need your voice. LGBT+ support is year-round.”

Swindon and Wiltshire Pride, Cornwall Pride, York Pride and Doncaster Pride are among those taking part.

Pride in Surrey went even further that editing its logo, and removed the “colourful rainbow branding from our shop and safe space in Woking today, to highlight the issue of the disappearing rainbow”.

Charlie Watts, the organisation’s CEO, said in a statement: “We have removed our rainbow today to draw attention to the fact that many businesses will remove their pride logos from their online and physical presence.

“We are here for our community every single day and we feel that the commercialisation of Pride Month dilutes the message and reason we celebrate in June.

“To those who are unaware, June is the anniversary of the Stonewall riots, which were the catalyst for the gay rights movement.”

Pride in Surrey’s COO, Lisa Finan-Cooke, added: “Visibility of the LGBT+ community is important and necessary 365 days a year.

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