Timothée Chalamet’s Son Of Edward Scissorhands’ Cadillac Spot Was the Super Bowl’s Big Ad Winner

“This is the story of a boy with scissors for hands… No, not that one.”

In a move that was reminiscent of 2019’s TV ad that was an homage to Stephen Spielberg’s E.T., Timothée Chalamet played Edward’s son  Edgar Scissorhands . Winona Ryder reprises her  Scissorhands role playing his mother in a Super Bowl commercial from Cadillac that was an homage to the 1990 Tim Burton film.

 Chalamet’s Scissorhands  goes through life as a gloomy outcast, puncturing and severing things as walks around town like his father did in the film.

He finally finds joy in a VR driving game, so Ryder buys him a Cadillac Lyriq, which has a self-driving mode, thus keeping the scissored hands off the steering wheel.

TITLE OF RECORD: All-Electric Cadillac LYRIQ | ScissorHandsFree | Full Version

“Edward Scissorhands was a movie I adored growing up and the opportunity to step into that world was a dream come true,” Chalamet said of the ad in an interview with Vogue. “I was also excited about LYRIQ’s emphasis on environmental sustainability and cutting down on using fossil fuel dependent cars. It felt like the perfect combination of legacy with an eye towards the future.”

Above: Timothée Chalamet stars as Edgar, the son of Edward Scissorhands, and Winona Ryder reprises her role as Kim Boggs. Watch as the all-electric Cadillac LYRIQ helps Edgar take the wheel with a high-tech helping hand.

Rolling Stone: The Edward Scissorhands homage continues a Super Bowl tradition of brands revisiting beloved films for their very expensive ad spots: Over the past decade, Super Bowl ads have revisited Groundhog’s Day, Ferris Bueller’s Day Off, Home Alone, The Big Lebowski, and most recently, Wayne’s World. Other ads this year include a Bruce Springsteen Jeep spot, a new David Fincher/Atticus Ross collaboration and other music-related cameos.