Throw Back to the Time JD Phoenix Shot This PrEP PSA: WATCH #TBT
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It’s throwback Thursday to the time JD Phoenix shot this PSA about PrEP.
“When straight guys have a lot of sex, they’re called studs; but when gay guys do, they’re called sluts,” says gay adult performer JD Phoenix, in a new campaign from Public Health Solutions to educate people about PrEP (Pre-exposure prophylaxis).
“I like to party…and I like to be safe,” adds Phoenix in the spot, which shows him picking up a man at a club, cruising on Grindr, and taking the PrEP pill at home.
The spots, along with two others which focus on guys who date, and couples in serodiscordant relationships, were written and produced by Kenny Neal Shults and Savas Abadsidis for Public Health Solutions and their company, Connected Health Solutions.
Connected Health Solutions is a public health company and new media agency that produces social marketing PSAs for at-risk teens, the African-American, Latino, and Asian-American (in NYC’s Chinatown) communities, the LGBQT+ community, and other disadvantaged groups to help them live better lives. Their specialties include dealing with issues around poverty, HIV, trans-community issues, med-adherence, and bullying.
So far the spots are planned for social media distribution.
At the time, Abadsidis told Towleroad: “J.D. is the embodiment of perceived young gay male sexual autonomy. He represents his generation’s unexpected, and for some vexing, response to the epidemic. And whether we like it not, there are plenty of young gay men using drugs and having barrier free sex, not at all unlike their heterosexual counterparts. But debasing gays for being human while in a higher risk group seemed at best like a double standard and at worst a highly unethical and ineffective means for keeping them healthy. J.D., a man who has and seemingly enjoys having plenty of sex, is perfect person to deliver the first line of the campaign: When straight guys have a lot of sex, they’re called studs; but when gay guys do, they’re called sluts. Without much effort at all, J.D. managed to subtly communicate the entire breadth of the contrasting principals and controversies surrounding PrEP and its detractors.”
You can follow Phoenix on Instagram.
https://www.instagram.com/p/B8y3yemhy-Y/
