Apple CEO Tim Cook Declares War On Facebook
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Speaking at Brussels’ International Data Privacy Day, Cook eviscerated both Facebook and its CEO Mark Zuckerberg, citing the recent ad blitz Facebook underwrote attacking Apple’s new privacy.
Cook said: Technology does not need vast troves of personal data stitched together across dozens of websites and apps in order to succeed. Advertising existed and thrived for decades without it, and we’re here today because the path of least resistance is rarely the path of wisdom.
Too many are still asking the question, ‘How much can we get away with?’ When they need to be asking, ‘What are the consequences?’
What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?
What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations?
What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?
It is long past time to stop pretending that this approach doesn’t come with a cause. A polarization of lost trust, and yes, of violence. A social dilemma cannot be allowed to become a social catastrophe.”
The fact that Cook doesn’t name Facebook somehow increases its impact. Because as you hear Cook’s ‘s speech, you can’t help but immediately think of the house that Zuckerberg built.
If you’re wondering how Apple and Facebook ended up at odds, you can read more of the details here.
