Republican National Committee Bought $100K of Trump Jr.’s Book to Make it a Bestseller

The Republican National Committee spent nearly $100,000 on copies of Donald Trump Jr.’s book, When the book, Triggered, appeared at the top of the New York Times best-seller list, a debate erupted over how and why it had claimed the No. 1 spot.

The huge purchase of Triggered: How the Left Thrives on Hate and Wants to Silence Us, according to a new Federal Elections Commission filing was  unearthed by New York Times reporter Nick Confessore. According to the filing, the RNC made a $94,800 payment to bookseller Books-a-Million on October 29th this year, which came just days before “Triggered” was released on November 5th.

“I dedicated #Triggered to the Deplorables and you guys made it #1,” Trump Jr. tweeted last week to celebrate the book’s appearance on the New York Times best-seller list.


The disbursement, which was identified as being for “donor mementos,” was reportedly connected to the “promotion” of Trump Jr.’s book.”

But an RNC spokesperson previously told Confessore the committee had “not made a large bulk purchase” and was just ordering copies of Triggered in order to “keep up with demand.” A dagger symbol next to the book’s name indicates a large percentage of the book’s sales came from “institutional, special interest, group, or bulk purchases.”

“It’s known in the industry as the ‘deadly dagger,’” a source told Page Six. “A rare penalty that is only called for flagrant fouls.”

Confessore calls the whole episode “a win-win for the Trumps and the RNC” as the “party raised about $500,000 off of the promotion, owing to donor interest in Triggered.”

The Washington Post said, “Triggered attacks Democrats and Trump critics and bills itself as “the book that leftist elites don’t want you to read.” The RNC has offered signed copies of Trump Jr.’s book to those who donate more than $50; spokesman Michael Joyce told BuzzFeed News that the RNC has “netted $500,000 for the party fundraising off the book.”

The RNC did not immediately respond to a request for comment Thursday evening, nor did representatives from the Trump Organization, where Trump. Jr. is executive vice president.

Read the full story at the NY Times here.

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