It’s official, Facebook is now an enemy of the Jedi.
Luke Skywalker himself, actor Mark Hamill has deleted his Facebook account, lambasting the company’s political ads policy.
In a tweet, the celebrity accused the firm’s chief Mark Zuckerberg of having valued profit over truthfulness.
It followed the news that the social media behemoth doubled down on its decision to let politicians run adverts that contain lies on the social network. The firm has said that it does not believe decisions about which political ads run should be left to private companies.
Hamill wrote on Twitter, “So disappointed that #MarkZuckerberg values profit more than truthfulness that I’ve decided to delete my @Facebookaccount. I know this is a big “Who Cares?” for the world at large, but I’ll sleep better at night. #PatriotismOverProfits nyti.ms/30cPqKG”
So disappointed that #MarkZuckerberg values profit more than truthfulness that I've decided to delete my @Facebook account. I know this is a big "Who Cares?" for the world at large, but I'll sleep better at night. #PatriotismOverProfits 🇲🇾>💰 https://t.co/seb2eJMTo6
— Mark Hamill (@HamillHimself) January 12, 2020
On Thursday Facebook’s director of product management, Rob Leathern wrote, “In the absence of regulation, Facebook and other companies are left to design their own policies. We have based ours on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinised and debated in public.”