KFC’s new vegetable based menu, Beyond Fried Chicken, is a hit, if the Atlanta test restaurant is any indication.
According to Forbes, “KFC debuted its plant-based chicken–Beyond Fried Chicken–at a single Atlanta restaurant today. The product, which was developed in partnership with Beyond Meat, is being served as nuggets and boneless wings, as part of a test to determine if they should expand distribution as part of a broader initiative.”
The response was strong, to say the least. Customers had already started lining up before the first employees arrived at 8 am (the restaurant opens at 10:30 am), with a queue that stretched a few blocks, despite the rain. By the time it opened, the line of cars waiting at the drive-through was double-looped around the building and spilling as-far-as-the-eyes-could-see down the highway, causing traffic jams. As I write this, at 12:45 pm, there are about 200 people were waiting in line, despite staff having told them that they were about to sell out, and plenty of people balking at the line length and leaving.
2 hour wait and line wrapped around the building at @kfc for this Vegan chicken here in ATL y'all. They cut off the drivethrough and will be sold out by 3pm. #BeyondFriedChicken 🌱 pic.twitter.com/Fbt86rwZgk
— Ashley Renne (@HeyAshleyRenne) August 27, 2019
Cars are wrapped around this KFC. I'm standing in a 1hr long line right now pic.twitter.com/d6v3Gr8ZER
— TomHaye (@TomHayeTweets) August 27, 2019
Based on the responses, it looks like you’ll be seeing them at a KFC near you soon!