SATURDAY, AUGUST 3rd is National Mustard Day. Was there ever a holiday that was more emblematic of summer than this? A perfect excuse to BBQ hot dogs and smother them in mustard.
Well now you can follow them with an ice cream chaser. French’s, famous for their yellow mustard, has issued their mustard flavored ice-cream.
America’s leading mustard brand, French’s, has collaborated with trendy California-based ice cream company Coolhaus to create mustard-flavored ice cream. The suspect sweet will be served up starting the week of Aug. 3, which is not coincidentally National Mustard Day.
“I scream, you scream, wait…mustard ice cream?” reads French’s homepage, which is hosted on parent company McCormick’s website.
“As lovers of sweet-meets-savory, pure ingredients, and unique creations, we are incredibly excited to be collaborating with French’s Mustard in creating this one-of-a-kind product,” Coolhaus founder and CEO Natasha Case said in a statement. “It’s been so fun to explore this classic condiment in a whole new way and create an unforgettable thoughtfully-crafted ice cream flavor with an All-American taste.”
But how, you’re wondering, does it taste? Thankfully, The Daily Meal tried the new mustard ice cream so we don’t have to, saying of the new flavor:
Brave tasters, who love both vanilla ice cream and mustard on their own, had reviews that varied from outright disgust to pleasant surprise. The only person on staff who really loved it and kept going back for more is eight months pregnant, which makes a lot of sense. The opinion of most others was that it’s “not nearly as bad as you’d think.”
The ice cream was made with a base of cake batter flavoring, then some mustard got added in. “The cake batter flavor to me was much more overwhelming than the mustard, which only added a mild tang,” one editor said. “I honestly wish there was more commitment,” she added. Oddly, there was a resounding desire for more mustard. If you’re going to go for it, you may as well go full throttle.