Are companies that support Pride and other social causes ‘wokewashing’? Photo above: People with the Pride Alliance Network, sponsored by Starbucks, walk along Ocean Drive during the 11th annual Pride Parade as part of Miami ...
MORE CONSUMERS want companies to address societal problems, including climate change and crumbling infrastructure. Additionally, more than half want to buy from brands that take stands on social issues. At the same time, consumers are increasingly skeptical about these partnerships, seeing them as ...